Top 10 Popular Anime in Thailand in 2026 – Box Office Data & Local Events

In 2025, the presence of Japanese anime in Thailand grew to an unprecedented scale.
Box office performance in movie theaters, large-scale exhibition projects in shopping malls, and the establishment of everyday viewing culture through streaming services.

Based on this multi-layered excitement, this article comprehensively examines box office data released locally, media coverage, and information about events actually held, and introduces 10 works that attracted particularly high attention and influence.

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1. Demon Slayer: Kimetsu no Yaiba

※Source: https://en.wikipedia.org/

The latest installment, “Demon Slayer: Kimetsu no Yaiba – Infinity Castle,” which premiered in Thailand in August 2025, raked in over $42 million across the Southeast Asian region, recording an astonishing figure of approximately $7 million in Thailand alone. This achievement has been widely covered by overseas media outlets such as Deadline and The Magic Rain.

The film was screened by major cinema chains including Major Cineplex and SF Cinema, with numerous theaters selling out repeatedly during opening week. The Thai-language hashtag “#DemonSlayer” trended on social media, and local fan communities even organized cosplay screening events, showing that enthusiasm for the work knew no bounds.

Its overwhelming visual beauty and finely crafted narrative structure have established its status as “anime that must be experienced in theaters,” and it is highly regarded both within and outside the industry as a prime example of a Japan-originated anime achieving solid success in Thailand’s commercial film market.

2. Detective Conan

※Source: https://en.wikipedia.org/

The latest theatrical installment in the series, “Detective Conan: The Million-Dollar Pentagram,” was released simultaneously in Major Cineplex theaters in April 2025, becoming a massive hit that surpassed 14.6 billion yen in box office revenue in Japan. In Thailand as well, it maintained steady audience turnout.

Thanks to years of TV broadcasts and streaming service availability, the series had already gained widespread recognition throughout Thailand, drawing a diverse range of audiences to theaters, from families to younger viewers.

This series enjoys extremely high brand trust, and much like in Japan, the tradition of “watching the Conan movie every spring” has taken root as a cultural custom in Thailand as well. This establishment as an annual event has become a key factor supporting consistently stable box office performance.

3. Jujutsu Kaisen

*Source: https://www.ticketmelon.com/jujutsu/jjkex/

From February to April 2025, the official exhibition “Jujutsu Kaisen Exhibition JJK EX” was held at MBK Center, located in the heart of Bangkok. Running for approximately seven weeks, general admission tickets (300–450 baht) were sold through the official Ticketmelon website.

The venue featured life-size panels of main characters, displays of original artwork, and sales of limited-edition merchandise, drawing large crowds of visitors day after day.

Viewership on streaming platforms such as Netflix and Muse Thailand also remained strong, with clip videos spreading on YouTube complete with Thai subtitles, keeping the topic buzzing on social media.

This success demonstrates how a strategy combining local-language localization with real-world events can pay off, drawing attention as a successful case study of “marketing initiatives that fuse digital and physical experiences” within the anime event market.

4. ONE PIECE

*Source: https://incutix.com/en-US/event/856876BEB603451EB434C8E79075E093

From late 2024 to early 2025, the “ONE PIECE The Great Era of Piracy” exhibition was held at CentralWorld LIVE Hall in Bangkok. Multiple pricing tiers were offered—749 baht for general admission, 428 baht for students, and 1,990 baht for the Fast Track option—and despite the long run, the exhibition maintained a high sales rate throughout.

The exhibition featured a wide range of content, including original artwork, three-dimensional figures, and an AR experience corner, and reports indicate that tens of thousands of visitors, including local fans and tourists, attended during the exhibition period.

This exhibition is highly regarded within the industry as a successful example of an “experience-based IP event” that three-dimensionally recreates the world of anime within a commercial facility, serving as a model for successful exhibition business strategies across the Asian region.

5. SPY×FAMILY

*Source: https://spy-family.net/codewhite/

The feature film “SPY×FAMILY CODE: White” began streaming on Netflix Thailand in early 2025 and remained in the top rankings for an extended period. With the option to choose between Japanese audio and Thai subtitles, it has also become widely beloved among family audiences.

This work is positioned as a leading example of a “hybrid strategy linking theatrical release with streaming distribution,” and character popularity continues to grow, with Anya’s memorable lines spreading on social media as Thai-language memes.

As a result, the work as a whole has become widely embraced by the general public as a “relatable spy family comedy,” making a major contribution to expanding the fan base for Japanese anime.

6. Blue Lock

※Source: https://www.bluelockmovie.com/

The theatrical film “Blue Lock -EPISODE NAGI-” was released at Major Cineplex theaters in Thailand from late 2024 into early 2025. In Thailand, where soccer enjoys deeply rooted popularity, the film struck a strong chord as a sports anime, with multiple theaters reporting sold-out screenings during its opening weekend.

It was especially well received among male high school students, and on social media, the characters’ iconic lines and match scenes spread widely as “motivational videos for real-life soccer practice.”

In Thailand, where sports culture runs deep, Blue Lock succeeded in capturing a new fan base as a “story of self-growth and competition,” opening up a new genre within the anime market.

7. Kaiju No. 8

※Source: https://kaiju-no8.net/

“Kaiju No. 8” had Seasons 1 and 2 released on Netflix Thailand in 2025, ranking near the top of FlixPatrol’s Thai anime category rankings. During its first week of streaming, “#KaijuNo8TH” trended on Twitter, and its popularity rapidly grew online as well.

The universal theme of kaiju action combined with highly praised, realistic drama depictions has been widely embraced by Thai viewers as “the appeal of a distinctly Japanese sci-fi work,” setting it apart from existing hero anime.

In particular, Netflix’s subscription-based streaming model made the series easily accessible to young viewers in rural areas, greatly contributing to the expansion of the anime-watching audience.

8. Solo Leveling

※Source: https://mantan-web.jp/article/20250102dog00m200013000c.html

Based on a Korean web manga, “Solo Leveling” won 9 categories at the 2025 Crunchyroll Anime Awards, drawing worldwide attention. In Thailand, it was simultaneously streamed with Thai subtitles on TrueID and Netflix, becoming a major talking point as memorable lines from the main characters turned into memes on social media.

Themes distinctive to Asian values—such as “effort,” “breaking through class barriers,” and “solo activity”—struck a strong chord with young people in Thailand, propelling the series into FlixPatrol’s top 10 within its first month of streaming.

Combining Japanese animation techniques with Korean manga content, this work is highly regarded as a symbol of “a new crossroads of anime culture” in Southeast Asia.

9. DAN DA DAN

※Source: https://anime-dandadan.com/

Season 2 began streaming weekly on Netflix from July 2025, with Thai subtitles updated simultaneously. The show’s unique blend of supernatural phenomena and coming-of-age drama proved popular, and by its second week of streaming it had already climbed to No. 4 in the Anime category on FlixPatrol Thailand.

Clips were also shared on Muse Thailand’s official YouTube channel, and “#DANDADANTH” emerged as a trending hashtag on social media.

The weekly release format, which allowed viewers to follow new episodes in real time, generated ongoing engagement and played a major role in building and expanding the show’s fanbase.

10. Haikyuu!!

※Source: https://haikyu.jp/movie/

The theatrical film “Haikyuu!! The Dumpster Battle,” released nationwide across Thailand in spring 2025, surpassed $100 million in worldwide box office revenue and drew 6.99 million moviegoers in Japan alone. In Thailand, showings at Major Cineplex sold out day after day, and tickets bundled with special bonus items (650–850 baht) sold out instantly.

Themes of club culture and team spirit resonated deeply with Thai students, and “#HaikyuuThailand” briefly trended on social media.

The film demonstrated how universal themes of youth, perseverance, and friendship can transcend borders, and it is widely praised for significantly raising the international profile of sports anime.

Conclusion: What the Numbers and Movement of People Reveal About the “Real” Anime Market

Thailand’s anime market in 2025 saw simultaneous excitement across three key pillars: theatrical screenings, experiential exhibitions, and video streaming.

There was theatrical fervor led by titles like Demon Slayer and Detective Conan, experiential exhibition events such as those for ONE PIECE and Jujutsu Kaisen, and an expanding viewer base driven by digital streaming of titles like Kaiju No. 8 and Solo Leveling.

These trends have reinforced one another, steadily pushing Thailand’s anime market toward maturity.

It’s fair to say that anime has moved beyond simply being labeled as “made in Japan” and has firmly established itself as a beloved and widely supported culture across all of Asia.

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